There was once a time, apparently during the dinosaur days, when communication was between two or more speaking individuals who met face to face with each other. Throw in a few attempts with the modern technology of the times, a cup and string, Morse code and the like, and we find ourselves all the way into the 21st century with more communication options than we can shake a stick at. Who knows, perhaps all in good time something amazing will be done simply by shaking a stick, as well.

"Who Am I Speaking With, Please?"

As we run down the list of communication alternatives, it is interesting to note the growth that takes place within the realm of each specific creation. The old-fashioned telephone, which was once considered the most popular and most effective way of communicating with friends, neighbors and those in far-away lands has been upstaged by fanciful phones that not only connect two or more people through the magic wires, but also provide pictures, games and cameras all-in-one. What a lovely surprise for us all, or so we assume.

Computers have been designed to "do the work for us." Little did we know it would do almost all of the work of personal communicating, period. Certainly this incredible creation is one to be admired and appreciated. However, it would seem evident that people still actually enjoy talking to real people. Add one point for ingenuity and remove one point for incomplete planning, or anti-social media games at the very least.

Social Media or Anti-Social Media, That Is The Question


As the never-ending yet always creative methods of communication continue, we find ourselves within today's technological updates being swept away with electronic e-mails and online social networking or social media. The buzzword protocols fluctuate almost as much as technologies do. E-mail was once the amazing new creation that seemed almost unfathomably available for the regular Joe. Mostly beginning in the work setting, e-mail made communicating easier, faster and organized. Spreading news around was a breeze. Hence another new name for electronically reaching even further out into the world is born. We dub this new protocol as social media news.

Is Social Media Becoming a Preferred Method of E-Communication?


Social media news extends far beyond that of ancient e-mail. In fact, social media news capacities are spreading like wildfire in homes, offices and personal spaces everywhere. Corporations are beginning to realize that e-mail could be losing ground. The attraction flows toward newer methods of communication that deliver audio and visual capacities in place of answering and organizing hundreds of e-mails on a daily basis. Many believe that e-mail actually slows down productivity due to the constant maintenance factor.

Somewhere down the line we have to ask ourselves what kind of value systems donning so many avenues lined with indirect contact with our peers is really doing to our world. Social media certainly does have its advantages. Perhaps a little more personalized one-on-one mixed in with our world’s doses of techno-frill would hit the spot.


Fran Delaney writes extensively and humorously on technology, social media and gadgets.

Email marketing is a business method that involves promoting products and services with the assistance of an email. It is related to direct mailing that completes the same task but uses a postal method to send messages on paper. Email marketing is an ad with various pictures and text messages that can be sent to many recipients at once.






Sending Messages

An email can be sent in bulk to many users by completing a few commands from marketing software. People can submit the same email to a collection of a thousand or more email addresses. This basic ability is found in the simplest web hosting accounts.

Email Addresses

When an email marketing message is sent, there is generally a collection of email addresses from people who have signed up to receive a newsletter or some other regular offer. This is known as an opt-in option that targets the customers who have shown an interest in a specific product or service. With the right marketing software, people can choose the groups of emails they want to use.

Tracking Conversions

The tracking aspect of email marketing software will monitor the actions of people who receive email messages. The tracking links in an email will track when the message is opened and what actions occur afterwards. The spamming of an email will show up in the software. This tracking information makes the marketing process more efficient. Keeping track of emails is an important way to track conversion rates because many people who look at emails do not bother to buy the product or service being promoted.

There are tips that people can use to create useful lists of email addresses for their marketing endeavors. Marketers should send out their lists in a consistent manner. Ideally, they should send their lists once every week or month. It is important to include typical advertising techniques like bold headlines, sharp images and a call to action in every email without being too assertive. It is a waste of everyone’s time not to include a product or service link in the email.

Individuals and companies who own online businesses can earn a great deal of money with the use of email marketing. Earning profits can be achieved by sending monthly emails to interested subscribers as a way to earn every week, month and year. Certain email marketing techniques are available for those who want to reach subscribers successfully.


Jen Silva writes articles and reviews relaterd to internet fax services and online tax service reviews such as the Free TurboTax service. Visit her at ChooseWhat.com to read reviews on online fax services and other small business related articles.