The word is that AT&T, Microsoft and Nokia have thrown everything – including the proverbial kitchen’s sink – to ensure that the soon to be released Nokia Lumia 900 is a technological marvel. Considering the fact that the future of the abovementioned trio pretty much rests on the phone being a cellular masterstroke, few would doubt that claim. The Lumia 900 needs to get an overwhelming response from the masses, for the skewed market scale to finally show some inclination towards Nokia and Microsoft’s Windows Phone. And Nokia and Microsoft have a narrow window of opportunity to make their mark since both Samsung and Apple are waiting in the wings, so to speak.


 


The Windows Phones have been a miss in the U.S. so far, and if another one of its releases bites the dust in Uncle Sam’s land it might just be the final nail in the coffin, as far as being a competitor in the American market is concerned – and who knows maybe globally as well.
The Lumia 900’s price – $99.99, with a two-year contract – is quite eye catching, but what is being questioned is whether or not Nokia and Microsoft would be able to generate significant interest with this modest price tag, before Samsung launches its next Galaxy phone or Apple releases iPhone 5. Failure in doing so would only benefit Samsung’s next release; since barring an instant impact from the Lumia 900 the minds would immediately shift towards the rumors surrounding the release of the next Galaxy phone. To cut to the chase, in simple words it is pivotal that Lumia 900 reaches out to as many buyers as possible before Apple and Samsung return to the limelight.
It’s not merely popularity that’s at stake. The future of Nokia and Windows Phones is on the line with this release. As mentioned earlier, the U.S. isn’t exactly an established market for Nokia’s smartphones. It’s more of an emerging market that needs to be capitalized upon, and this can offset competition elsewhere, for example China and Europe. Nokia’s quest of warding off the challenge of Android phones and Apple’s iPhone rests on the Lumia 900’s performance in the U.S.
Nokia’s annual report tells us that merely 4 percent of its sales originated from North America in 2011. And even this number is a 1 percent reduction on the numbers posted in 2010. Hence, if Nokia can get traction in the U.S. it would be a massive boost for its overall numbers, and one can expect things to move forward and AT&T, Nokia and Microsoft might just end up instigating a customer gaining spree. However, that ‘if’ is about the size of Eiffel Tower.
Natalia David, an author significantly contributes towards PC and cell phone spy and cell phone tracking. She recently read some good piece of work on news and hence her interest shifted towards technology news. If you want to know more about Natalia you can follow her on twitter @NataliaDavid4